Marketing trends come and go, but the top marketing trends are the ones worth adopting. Digital marketing, content marketing, social media marketing—each plays a role in a nonprofit’s strategy. Join us to discuss the 2023 marketing trends that’ll shape your nonprofit’s future and grow your...
Everyone wants to be found. Your website is no exception, and SEO is its best friend. In this session, learn from nonprofits who are experts at search engine optimization and driving traffic to their websites, plus review the SEO tools and techniques that maximize your findability. We’ll cover...
Is your annual report a real bore? A good annual report goes beyond pages of financial data and compels your audience to take action.In this session you will discover:
What an annual report is and what it isn’t. How to determine whether you need one. The best way to write the report for...From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action, and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. Gain tips,...
From the beginning of civilization, storytelling has defined culture, motivated action, and brought people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. As a modern marketer, you will gain tips, techniques, and tools...
It’s no secret that people are attached to their phones—checking email, social media, even shopping, purchasing and making donations. If you haven’t figured it out, your nonprofit needs an engaging mobile presence. This used to be a nice-to-have; now it’s a must-have. Mobile marketing is a key...
There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right. In this educational session, presenter Jay Wilkinson will...
One of the biggest trends in 2023 will continue to be automated multi-channel marketing. Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them...
Not every story begins with “once upon a time” nor ends with “happily ever after.” However, a story told well not only has impact but can also promote change. Whether told with any combination of words, numbers, music, or pictures, a great storyteller doesn’t just relay the facts. A great...
Interested in how over 400 fundraisers and nonprofit marketing professionals are approaching the year? We asked leaders in the space about their learnings and insights, and now we were sharing their expertise with you! We’ll talk through what strategies and channels your peers are investing in...
