The University of Iowa

Marketing

Event Category 

*How Integrated Marketing Automation Can Work for You

Automated multi-channel marketing will continue to be a major trend . Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them into data-driven, multi...

Date 
Thursday, April 29, 2021 - 1:30pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

*Nonprofit ROI Q&A Session

How important is ROI when it comes to nonprofit marketing? My board only cares about ROI. How do we balance that? How are we supposed to even show that we are successful? Are there certain tactics that have better ROI? What should we track when it comes to marketing and fundraising?

These are...

Date 
Monday, April 26, 2021 - 1:30pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

*How to Decipher Your Web Analytics (and Use Them to Your Advantage)

If you don’t know how your marketing efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the...

Date 
Tuesday, April 20, 2021 - 3:30pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

*Nonprofit Target Audience Q&A Session

Here are some of the most common questions we hear organizations ask about understanding their target audiences:

How do we find our target audience? What should we do if our current audience isn’t the audience we want? How do we go after a new target audience without a budget? What...
Date 
Monday, April 12, 2021 - 1:00pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

*Marketing Trends Nonprofits Need to Know (and Embrace)

Kiersten Hill, Director of Nonprofit Solutions, is presenter. Marketing trends come and go, but the top marketing trends are the ones worth adopting. Digital marketing, content marketing, social media marketing—each plays a role in a nonprofit’s strategy. Join us to discuss the 2020 marketing...

Date 
Wednesday, April 7, 2021 - 10:00am
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

5 Secrets of Email Marketing Geniuses

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right.

In this educational session, Jay Wilkinson, founder and CEO of Firespring, will share the...

Date 
Wednesday, February 24, 2021 - 10:00am
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

How to Get the Most Out of Your Nonprofit Website

You work hard and wear a lot of hats. Changing the world can be time-consuming and stressful! This webinar will ease your mind as you learn how to put your nonprofit website to work for you and make it multitask as well as you do. Go beyond the basics with Molly Coke as she talks about how to...

Date 
Tuesday, February 23, 2021 - 1:30pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512