The University of Iowa

Marketing

Event Category 

*Why your Annual Report Should be a Marketing Tool and Not a Snooze Fest

Is your annual report a real bore? A good annual report goes beyond pages of financial data and compels your audience to take action. In this session you will discover:

What an annual report is and what it isn’t. How to determine whether you need one. The best way to write the report for...
Date 
Tuesday, January 9, 2024 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Marketing Trends Nonprofits Need to Know (and Embrace)

Marketing trends come and go, but the top marketing trends are the ones worth adopting. Digital marketing, content marketing, social media marketing—each plays a role in a nonprofit’s strategy. Join us to discuss the 2023 marketing trends that’ll shape your nonprofit’s future and grow your...

Date 
Tuesday, October 31, 2023 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Be Found: The Secrets of SEO for Nonprofits

Everyone wants to be found. Your website is no exception, and SEO is its best friend. In this session, learn from nonprofits who are experts at search engine optimization and driving traffic to their websites, plus review the SEO tools and techniques that maximize your findability. We’ll cover...

Date 
Tuesday, October 24, 2023 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Why your Annual Report Should be a Marketing Tool and Not a Snooze Fest

Is your annual report a real bore? A good annual report goes beyond pages of financial data and compels your audience to take action.In this session you will discover:

What an annual report is and what it isn’t. How to determine whether you need one. The best way to write the report for...
Date 
Tuesday, October 17, 2023 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Storytelling for Impact

From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action, and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. Gain tips,...

Date 
Tuesday, October 10, 2023 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Storytelling for Impact

From the beginning of civilization, storytelling has defined culture, motivated action, and brought people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. As a modern marketer, you will gain tips, techniques, and tools...

Date 
Tuesday, May 30, 2023 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Mobile Marketing Tips for Every Generation

It’s no secret that people are attached to their phones—checking email, social media, even shopping, purchasing and making donations. If you haven’t figured it out, your nonprofit needs an engaging mobile presence. This used to be a nice-to-have; now it’s a must-have. Mobile marketing is a key...

Date 
Tuesday, May 16, 2023 - 1:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Five Secrets of Email Marketing Geniuses

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right. In this educational session, presenter Jay Wilkinson will...

Date 
Wednesday, May 10, 2023 - 10:00am
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*How Marketing Automation Can Work for You

One of the biggest trends in 2023 will continue to be automated multi-channel marketing. Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them...

Date 
Tuesday, April 18, 2023 - 1:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Tell Me a Story: Insight to Action

Not every story begins with “once upon a time” nor ends with “happily ever after.” However, a story told well not only has impact but can also promote change. Whether told with any combination of words, numbers, music, or pictures, a great storyteller doesn’t just relay the facts. A great...

Date 
Tuesday, March 28, 2023 - 12:00pm
Location 
1500 Walnut St.
Ste. 1200
Philadelphia, PA 19102