Organizations are facing a lot of new and unexpected challenges that deeply affect the impact of their digital strategy and website presence. During these uncertain times, a full website redesign may not (or no longer) be in the cards. So, what can you do now with your current website that will...
This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is...
The best tools breathe life into your nonprofit’s online presence. The question is which ones do you really need? Evernote? DropBox? Google Alerts? There’s so much coming at you, it can feel like you’re drinking through a fire hose. In this session, presenter Molly Coke, SVP of Client Experience...
From the beginning of civilization, storytelling has maintained a uniquely powerful position in defining culture, motivating action, and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.
Kiersten...
There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right.
Join Jay Wilkinson, founder and CEO of Firespring, for this free, one-hour webinar. Find...
Automated multi-channel marketing will continue to be a major trend . Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them into data-driven, multi...
These are...
If you don’t know how your marketing efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the...
Here are some of the most common questions we hear organizations ask about understanding their target audiences:
How do we find our target audience? What should we do if our current audience isn’t the audience we want? How do we go after a new target audience without a budget? What...Kiersten Hill, Director of Nonprofit Solutions, is presenter. Marketing trends come and go, but the top marketing trends are the ones worth adopting. Digital marketing, content marketing, social media marketing—each plays a role in a nonprofit’s strategy. Join us to discuss the 2020 marketing...
