So you’ve finally adopted social media as a legit way to connect with your target audiences, but now you want to use it to stand out from the crowd. In our Social Media 101 webinar, we covered the Big 3 (Facebook, Twitter and LinkedIn) and walked through social media tools. Now it’s time to...
Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement? In this free session...
Organizations are facing a lot of new and unexpected challenges that deeply affect the impact of their digital strategy and website presence. During these uncertain times, a full website redesign may not (or no longer) be in the cards. So, what can you do now with your current website that will...
This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is...
The best tools breathe life into your nonprofit’s online presence. The question is which ones do you really need? Evernote? DropBox? Google Alerts? There’s so much coming at you, it can feel like you’re drinking through a fire hose. In this session, presenter Molly Coke, SVP of Client Experience...
From the beginning of civilization, storytelling has maintained a uniquely powerful position in defining culture, motivating action, and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.
Kiersten...
There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right.
Join Jay Wilkinson, founder and CEO of Firespring, for this free, one-hour webinar. Find...
Automated multi-channel marketing will continue to be a major trend . Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them into data-driven, multi...
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If you don’t know how your marketing efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the...
