The University of Iowa

Marketing

Event Category 

*Convert Supporters with Powerful Landing Pages

With great landing pages, your donors, volunteers, and supporters are ten times more likely to donate, sign up, register or engage with your nonprofit. In this session, we’ll share real-world landing page examples that increase conversions and what we’ve learned from studying hundreds of...

Date 
Tuesday, October 25, 2022 - 10:00am
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*Storytelling for Impact

Learn tips, techniques, and tools that every marketer needs to know in order to tell better, more powerful stories that will activate audiences around ideas and actions.

Key Takeaways:

An analysis of the Hero’s Journey and other storytelling frameworks. Tools to aid in the process...
Date 
Thursday, October 6, 2022 - 3:00pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

*Social Media 101 for Nonprofits

This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is...

Date 
Tuesday, October 4, 2022 - 2:00pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

7 Ways to Drive End-of-Year Giving With Digital Ads

Does your organization aim to increase online giving? Or, reach new donors? Our webinar will show you 7 ways to drive end-of-year giving with digital ads. If so, you need innovative marketing ideas to get in front of the right audience at the right time, where they spend the most time: online...

Date 
Wednesday, September 14, 2022 - 12:00pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

5 Secrets of Email Marketing Geniuses

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right.

In...

Date 
Tuesday, August 9, 2022 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*How Marketing Automation Can Work for You

One of the biggest trends in 2022 will continue to be automated multi-channel marketing. Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them...

Date 
Thursday, June 23, 2022 - 12:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

Storytelling for Impact

From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.

Join...

Date 
Thursday, May 26, 2022 - 10:00am
Location 
1201 Infinity Court
Lincoln, NE 68512
Event Category 

*The Power of Blogging and Thought Leadership for Nonprofits

Most nonprofits that have tried to blog have failed miserably. In this session, we will share the collective wisdom we’ve gleaned from dozens of nonprofit organizations that have stumbled upon the magic formula for becoming thought leaders in their community. Find learning objectives and...

Date 
Wednesday, May 11, 2022 - 2:00pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

*Social Media 102

So you’ve finally adopted social media as a legit way to connect with your target audiences, but now you want to use it to stand out from the crowd. In our Social Media 101 webinar, we covered the Big 3 (Facebook, Twitter and LinkedIn) and walked through social media tools. Now it’s time to...

Date 
Tuesday, May 10, 2022 - 12:00pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Event Category 

*5 Secrets of Email Marketing Geniuses

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right.

In...

Date 
Thursday, April 28, 2022 - 2:00pm
Location 
1201 Infinity Court
Lincoln, NE 68512