Gen Z is often described as difficult to engage, financially constrained, and less likely to donate than previous generations.

Yet the data tells a different story.

Research from the American Giving Index shows Gen Z is highly likely to:

* Fundraise
* Share causes with friends
* Recruit others into campaigns
* Participate before making a gift themselves

They're discovering organizations through creators, communities, livestreams, social media, and trusted peers, and in many cases they're helping nonprofits reach entirely new audiences.

So what are they doing that works?

In this session, we'll explore:

* The fundraising habits, participation behaviors, and community-building approaches that make creator-led and Gen Z fundraising so effective
* How to attract more of them to your organization

More importantly, we'll discuss what nonprofit organizations can learn from those behaviors to strengthen year-end fundraising, increase donor participation, build more authentic supporter relationships.