The University of Iowa

*How to Decipher Your Web Analytics (and Use Them to Your Advantage)
Event Category 

If you don’t know how your marketing efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns. Join Molly Coke in this free educational session to discover:

  • What web analytics tell you and why they’re important.
  • The insights you can glean from email marketing metrics.
  • How to target audience segments from your web analytics.
  • How to analyze your data to know what’s working (and what’s not).
Date 
Tuesday, April 20, 2021 - 3:30pm
Location 
1201 Infinity Ct.
Lincoln, NE 68512
Name 
Firespring
Telephone 
Sponsoring Organization 
Firespring