It’s no secret that people are attached to their phones—checking email, social media, even shopping, purchasing and making donations. If you haven’t figured it out, your nonprofit needs an engaging mobile presence. This used to be a nice-to-have; now it’s a must-have. Mobile marketing is a key component of any comprehensive marketing strategy. Optimizing your website for all devices and screens is crucial for staying relevant with today’s audiences, especially millennials and Gen Xers, but even the more tech-savvy baby boomers. If you don’t keep up you’ll lag behind, losing online visitors, donors and, ultimately, donations. Learn four reasons why your website needs to look great on a smartphone, how each generation responds to marketing (and how to optimize your efforts), and more.
Presenter: Molly Coke, Chief Client Fulfillment Officer, Firespring
For more learning objectives and to register, see the event website.
