Advocacy efforts often stall not because the facts are wrong, but because the message doesn’t connect. Nonprofits pour time into data, policy briefs, and talking points, yet still struggle to persuade decision-makers, adapt messages for different audiences, or use personal stories without fear of oversharing or putting people at risk.

During this webinar, Bethany Snyder will show you how storytelling can be used as a strategic advocacy skill. You’ll discover how to move beyond simply sharing information and instead craft stories that build trust, shape narratives, and motivate action, even in complex or high-stakes policy environments.

You’ll learn how to:

• use a simple, advocacy-specific framework to craft stories with a clear purpose and call to action;
• frame the same story differently for lawmakers, media, community members, and supporters;
• integrate storytelling into testimony, meetings, emails, op-eds, and advocacy campaigns; and,
• avoid common pitfalls like oversharing or relying on stories without strategy.

This session focuses on practical, ethical approaches to storytelling that make facts more credible and advocacy efforts more effective.

Who should attend:

This webinar is ideal for nonprofit leaders, advocacy and communications staff, board members, and engaged volunteers who want to strengthen their advocacy impact and move audiences from awareness to action with confidence and clarity.

Full participation in this webinar is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.