Each of your donors has unique reasons and motivations behind their giving. If you find the common threads between them, you can plot out donor journeys that naturally take your supporters from first learning about your nonprofit to becoming passionate, lifelong advocates. 

Join Cherian Koshy, CFRE, to learn more about effective donor journeys, and how you can use key psychological principles to map cohesive journeys that run efficiently and leave plenty of room for personalization. 

In a second webinar, New, Current, and Lapsed: Why You Need Different Donor Journeys on March 12, Cherian Koshy will join Kelly Ramage from Donor Perfect in a continuation of this session.