The same outreach efforts won’t have the same effect on all donors, since each of your supporters is at a different point along their own donor journey. How can you track and evaluate the success of your fundraising efforts while honoring each donor’s path? 

Cherian Koshy, CFRE, and Kelly Ramage, DonorPerfect Learning and Development Manager, will show you how to create specialized maps for donor journeys, including new donor acquisition, donor retention and upgrades, and lapsed donor reactivation. Attendees will learn how to build effective donor journeys and track them using DonorPerfect fundraising software.