X. C. Principle – Web Site Design
A well designed website provides a charitable nonprofit several advantages such as producing income from an e-commerce section of the website and web advertisement, publishing its ideas and writings, providing a good multimedia experience, advertising its business with an online brochure, and most important, providing information to its customers and other visitors.
A charitable nonprofit should promote its website through optimizing search engine success by incorporating the best keyword phrases into the page content, determine what the major search engines are and their underlying feeds, monitoring its rankings, and list its web address (URL) anywhere and everywhere (business cards, advertisements, etc.).
Nonprofit Essentials: Managing Technology (2006), by Jeanette Woodward.