Donor retention isn’t just stuck, it’s on the decline. While nonprofits often are focused solely on finding new audiences and acquiring new donors, the donors who have already invested in your cause are walking out the back door. In this session, we’ll explore the current state of donor retention, why it might be slipping, and how you can leverage both AI enabled tools and proven optimization strategies to get retention back on the right track.

Learning Objectives:

• Attendees will be able to articulate the current state of donor retention by reviewing up-to-date donor retention and fundraising revenue benchmarks.
• Attendees will be able to identify potential reasons why retention may be on the decline across the industry and for their specific organization.
• Attendees will be equipped to create a plan to get donor retention moving in the right direction.