Donor-advised funds are surging in size and popularity, even as overall charitable giving is down. These accounts held more than $250 billion in 2023 — an increase of 10 percent from the previous year — and funneled nearly $55 billion to nonprofits. But who are DAF donors? What motivates their giving? And how can your organization cultivate these valuable supporters?

Join this 75-minute webinar to get insights into new research that answers these questions and more. Our expert guests will share proven tactics for attracting DAF gifts, making it easy for donors to give through these accounts, and recognizing their support — so they’ll give more.

Plus, we’ll share advice on accurate recordkeeping and proper donor acknowledgment for these gifts.

This session qualifies for 1.25 CFRE credits.

Host: Rasheeda Childress, Senior Editor, Fundraising, Chronicle of Philanthropy

Speakers:

Dan Heist, Assistant Professor, George W. Romney Institute of Public Service and Ethics, Brigham Young University

Trish Davis, Vice President, Major Gifts & Planned Giving, Susan G. Komen