Admission
$87
This will lead you step by step through the creation of a powerful and effective direct mail appeal letter. Covering concept, writing, design, printing, and mailing, you will learn the elements of success in direct mail fundraising.
You Will Learn:
- How to write an appeal letter that your donors will read, understand, and enthusiastically respond to
- The most-read passage of every fundraising letter (it's not the passage you think!)
- The proven writing style that wins over donors
- Two important things to avoid
- How to make sure every reader gets the point
- One weird truth about fundraising writing that only the pros know
The presenter is Jeff Brooks who has been a fundraising professional for more than 25 years. He has written and directed thousands of direct mail projects for nonprofit organizations across North America and Europe. Using an array of real-life examples, he’ll show you the tested and proven best practices for appeal letters that engage donors and get results.
Date
Tuesday, August 22, 2023 - 12:00pm
Location
6305 Naples Blvd.
#1052
Naples, FL 34109
Name
CharityHowTo
Sponsoring Organization
CharityHowTo