The University of Iowa

*Writing Direct Mail Appeals that Motivate Donors to Give & Give Again
Event Category 


This will lead you step by step through the creation of a powerful and effective direct mail appeal letter. Covering concept, writing, design, printing, and mailing, you will learn the elements of success in direct mail fundraising.

You Will Learn:

  • How to write an appeal letter that your donors will read, understand, and enthusiastically respond to
  • The most-read passage of every fundraising letter (it's not the passage you think!)
  • The proven writing style that wins over donors
  • Two important things to avoid
  • How to make sure every reader gets the point
  • One weird truth about fundraising writing that only the pros know

The presenter is Jeff Brooks who has been a fundraising professional for more than 25 years. He has written and directed thousands of direct mail projects for nonprofit organizations across North America and Europe. Using an array of real-life examples, he’ll show you the tested and proven best practices for appeal letters that engage donors and get results.

Tuesday, August 22, 2023 - 12:00pm
6305 Naples Blvd.
Naples, FL 34109
Sponsoring Organization