The University of Iowa

Why--and How--to Cultivate Women Donors Now
Event Category 


As your nonprofit adapts to the COVID-19 crisis, one group of donors may offer a lifeline: women. Studies show that women are more likely than men to support health care, communities, and families — all causes critical to the response. Plus, women at all income levels give more generously than men at similar levels. How can you tap into the generosity of women donors, especially during this crisis?

This 75-minute webinar will explain how to adapt your fundraising strategy to prioritize women.

Guest speakers:

Melissa Effron Hayek, head of the women in philanthropy program at the University of California at Los Angeles

Consultant Kathleen Loehr, recognized expert on women’s philanthropy

Jennifer Filla, veteran fundraiser and prospect researcher

Thursday, June 25, 2020 - 1:00pm
1255 Twenty-Third St. NW
Washington, DC, DC 20037
Chronicle of Philanthropy
Sponsoring Organization 
The Chronicle of Philanthropy