The University of Iowa

*Tell Your Story Using Form 990 and GuideStar
Event Category 


We know you want to tell the best story you can in a grant proposal, but do you know what you're saying to funders and other researchers with your 990?  What are donors seeing when they access your GuideStar profile?

In this three-hour workshop, we’ll teach you how to adjust your organization’s public information so it tells your story and can be used as a key marketing tool.   We’ll review the 990 form, work on crafting a clear message using its structure, and learn about other tools grantmakers use to evaluate your organization. We’ll also look at Guidestar’s Profile Updater, show how users view this profile, and give guidance on adding information to catch the attention of hundreds of thousands of potential donors.

We recommend you bring your organization’s last 990 to the class so you can see how you might improve it.



-All levels of experience

-CEOs, executive directors, upper management

-Fundraising & development staff

-Marketing, communications, external affairs

-Program directors and staff

Tuesday, July 20, 2021 - 12:00pm to 3:00pm
32 Old Slip
New York, NY 10021
Candid Learning
Sponsoring Organization 
Candid Learning