COVID-19 has caused many companies, organizations, and even industries to pivot toward new expectations and deliverables. Corporate giving is among those industries that has adjusted the values and opportunities they’re looking for in a nonprofit. The change, from in-person events and conferences alone, has re-shaped corporate sponsorship packages and corporate giving approaches. According to a recent survey by Charity Consultants, Inc. of some nonprofit event planners, overall corporate giving has seen a major decline in 2021. This negative trend makes it necessary for nonprofit fundraising programs to develop more competitive options to attract the dollars that are available. In this session, you’ll learn about the shifts in corporate giving expectations and how to respond successfully so that your organization’s corporate giving program succeeds.
INTENDED AUDIENCE:
-Intermediate
-Board members
-CEOs, executive directors, upper management
-Fundraising & development staff
-Grant writers
-Marketing, communications, external affairs
-Program directors and staff
