The University of Iowa

How to Retain Donors Who Gave During the Crises
Event Category 


Many nonprofits saw a spike in support from first-time donors in response to the crises of the past two years. More than one-third of supporters gave more during the pandemic than before it started, research shows, but some fundraisers worry many of these individuals may not give again. How can your nonprofit keep donors engaged despite fatigue from ongoing crises and motivate giving?

In this session, two veteran fundraisers will share proven tactics to stay in touch with big and small supporters, get them more involved, and inspire their loyalty. 


  • Helene Erenberg, Director of Major Gifts and Individual Support, CDC Foundation
  • Christa Floresca Evans, Vice President, Development, First Book 

This session is worth 1.25 CFRE credits.


Thursday, March 10, 2022 - 1:00pm
1255 Twenty-Third St. NW
Washington DC, DC 20037
Chronicle of Philanthropy
Sponsoring Organization 
Chronicle of Philanthropy