The University of Iowa

*How Nonprofits can Leverage Data to Build Long-Term Relationships
Event Category 

We've all seen the data. Giving across the sector has declined as donor acquisition and retention become more challenging, but individuals are more activated than ever and a donation is made every second across the Classy and GoFundMe platforms. As we look ahead to the giving season and beyond, understanding donor behavior and your supporter journey is at the heart of engaging and retaining donors. Unlocking data and using it intelligently are critical to raising more this giving season and building a foundation for long-term success. Join Classy as we discuss the current giving trends and use cases for how data can better inform your appeals, messages, and more.

We’ll discuss:

  • Macro giving trends and what that means for the nonprofit sector
  • Data use cases to help grow relationships and donations
  • How to turn AI into actionable intelligence


  • Thom Morris, Director, Product Marketing, Classy
  • Keith Glazek, Lead Growth Marketing Manager, Classy



Thursday, September 14, 2023 - 1:00pm
1255 Twenty-third St. NW
Washington D.C., DC 20037
Chronicle of Philanthropy
Sponsoring Organization 
Chronicle of Philanthropy