The University of Iowa

*How to Maximize Donor Acquisition in a Challenging Economy
Event Category 

Acquiring prospects and donors in an unstable economy can be challenging, with donors likely to prioritize their existing commitments over a new cause. We know that an omni-channel marketing strategy means your brand will be top of mind – but only if you have the right messages in the right channels, at the right time.  In this webinar, you’ll learn the best practices for donor acquisition in an omni-channel environment. We'll discuss strategies for engaging with potential donors, including segmentation, personalization tactics, and a welcome experience that inspires future giving. Don't miss out on this opportunity to maximize your acquisition efforts!


  • David Sacchetti, Director of Client Strategy, The Pursuant Group
  • Dawn Galasso, Vice President, GivingDNA
  • Jennifer Jones Ingram,  Senior Vice President, Digital Solutions, Wiland

This webinar is eligible for 1 CFRE education point. 

Wednesday, March 22, 2023 - 12:00pm
PO Box 1414
Cedar Rapids, IA 52406-1414
Association of Fundraising Professionals Eastern Iowa Chapter
Sponsoring Organization 
Association of Fundraising Professionals Eastern Iowa Chapter