*How to Defeat Fundraising's Silent Enemy: Donor Attrition

Event Category 

Fundraising

In this session, learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Presenter Jay Wilkinson will help us understand how a 10 percent increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

For learning objectives and to register, see the event website.