*How to Decipher Your Web Analytics (and Use Them to Your Advantage)

Event Category 

Technical

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Presenter: Molly Coke, Chief Client Experience Officer, Firespring

For details and to register, see the event website.