Storytelling is one of the most important tools in an individual giving fundraiser’s toolkit. However, for as much time as fundraisers spend thinking about what stories to tell their donor community, they often don’t pay the same attention to how they’re telling it.
Yet focusing on the details of writing—tone, vocabulary, and narrative structure—is enormously important, for even the best, most inspiring stories can get lost in a poorly written piece. Furthermore, best practices in writing for development vary by channel and intent. There are nuances to writing a piece that arrives via snail mail versus email, as well as differences in how to approach a cultivation piece versus a solicitation.
Learning to write for individual giving takes intention and practice. In this hands-on virtual workshop, you’ll learn how to take your storytelling skills to the next level by thinking like a true copywriter.
Presenters are from Thread Strategies.
Qualifies for 3 CFRE points.
