The University of Iowa

Fundamentals of Fundraising
Event Category 

Instructor: AFP - Certified Master Trainer Helen B. Arnold, CFRE
This course is worth 16 CFRE continuing education credits. Target: 0-4 years of experience or advanced refresher.

This two-day course, offered via a virtual platform, provides an overview of fundraising principles at the fundamental level. The course content covers the roles and responsibilities of fundraisers with emphasis on responsibilities you are likely to encounter early in your career. Includes case studies and projects for groups and individuals.


  • Learn the essential components of an integrated development plan.
  • Explore the elements of a marketing and communications plan that shares the organization’s message, informs constituents, and engages donors.
  • Develop and sustain relationships with prospective donors, current donors, and volunteers.
  • Plan individual and group solicitation strategies to secure annual and major gifts.
  • Execute management policies and procedures to ensure fundraising activities are conducted with proper records management and stewardship.
  • Demonstrate key ethics and accountability principles and practices in fundraising activities.

This event was rescheduled from an earlier date. More details will be forthcoming as location is confirmed. 

Cost: AFPEI Members: $215; AFP Members $315; Non-members: $415.

Wednesday, June 10, 2020 - 8:00am to Thursday, June 11, 2020 - 5:00pm
P.O. Box 1414
Cedar Rapids, IA 52406
Association of Fundraising Professionals, Eastern Iowa Chapter
Sponsoring Organization 
Association of Fundraising Professionals, Eastern Iowa Chapter
Event Contact Information 
Mary Beth Kunz