The University of Iowa

*Engaging Donors of all Generations
Event Category 


Crafting appeals that resonate with donors in their 70s, those in their 20s, and everyone in between, is challenging. Capturing the attention of people at different stages in their lives often requires tailored approaches on both online and offline communication channels. That’s why many fundraisers are devising multi-generational fundraising strategies to boost giving and donor retention rates.

In this 75-minute webinar our expert guests will help you understand how to develop donor communications that attract cross-generational support no matter whether you want to attract more Baby Boomers, Gen Xers, Millennials, or even Gen Z supporters. Plus, we’ll arm you with practical tips you can apply to your online year-end outreach.


  • Sade Dozan, Chief of Operations, Caring Across Generations
  • Rick Dunham, Founder and Chairman, Dunham+Company
  • Sarah Herschander, Breaking News Reporter, The Chronicle of Philanthropy
Monday, November 6, 2023 - 1:00pm
1255 Twenty-third St. NW
Washington D.C., DC 20037
Chronicle of Philanthropy
Sponsoring Organization 
Chronicle of Philanthropy