Cultivate Midlevel Donors

Event Category 

General

Generous supporters often fall through the cracks simply because they don’t qualify as major donors, and they don’t receive targeted messages sent to those who give small amounts via direct-mail or email appeals. But many nonprofits have found that middle donors who get personalized attention often increase their giving and become big donors.

Presenters:

Andrea O’Brien, Senior Director of Donor Relations, The Wilderness Society

Barbara Camick, Director of Annual Giving, Best Friends Animal Society

*This session qualifies for 1.25 CFRE credits.