Be Found: The Secrets of SEO for Nonprofits

Event Category 

Technical

Everyone wants to be found. Your website is no exception, and SEO is its best friend. In this session, learn from nonprofits who are experts at search engine optimization and driving traffic to their websites, plus review the SEO tools and techniques that maximize your findability. We’ll cover what SEO is and how it works, why search engines like Google matter and outline the six steps to mastering SEO:

1. Keyword research
2. Website optimization
3. Link building
4. Fresh content
5. Landing pages
6. Analytics
    

Presenter: Jay Wilkinson, Founder & CEO, Firespring