How to Decipher Your Web Analytics (and Use Them to Your Advantage)

Event Category 

General

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns. In this free educational session you will discover:

• What web analytics tell you and why they’re important.
• The insights you can glean from email marketing metrics.
• How to target audience segments from your web analytics.
• How to analyze your data to know what’s working (and what’s not)

Presenter: Molly Coke, Chief Client Experience Officer