*The Psychology of Thanking Donors Well

Event Category 

Fundraising

Crafting thank-yous that deepen ties with supporters and inspire loyalty requires more than strong writing skills; it takes an understanding of donor motivations. While it can be tempting to rely on one templated message for all your donors, this transactional approach may lower donor retention rates. 

Join us for a 75-minute webinar to learn about new research into ways to make supporters feel valued and how applying these findings to your fundraising can inspire continued giving. 

Our speakers will share key principles and new insights from philanthropic psychology that you can use right away to improve your donor communications and increase giving.

See the event website for details on learning objectives and speakers.