The University of Iowa

*How to Start an Individual Giving Program
Event Category 


Individual donors funnel billions of dollars to charities each year and provide a vital source of revenue for many organizations. Research shows that $353 billion — roughly 80 percent of all charitable giving in 2019 — came from individuals. How can your nonprofit tap into this generosity and build a strong individual giving program?

Join us to learn from two veteran fundraisers who excel at raising money from individuals. Brittini Lasseigne, director of philanthropy at the YWCA Clark County in Vancouver, will explain how to create a winning plan to attract direct-response supporters — no matter your budget. She’ll also offer tips for persuading leaders to invest in this form of fundraising and for setting and managing goals and expectations.

Thursday, May 6, 2021 - 1:00pm
1255 Twenty-Third St. NW
Washington DC, DC 20037
Chronicle of Philanthropy
Sponsoring Organization 
Chronicle of Philanthropy
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