The University of Iowa

*How to Defeat Fundraising's Silent Enemy--Donor Attrition
Event Category 

Learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. A 10 percent increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Key points to be covered include:

  • How to establish a powerful and engaging web presence that retains donors
  • What we can learn from the annual Fundraising Effectiveness
  • Survey Report from AFP
  • Why donors leave and what to do about it
  • 6 key drivers that can double the lifetime value of your donors
  • Methods for creating repeat donors

Presenter: Jay Wilkinson, Founder & CEO of Firespring

Wednesday, April 12, 2023 - 10:00am
1201 Infinity Ct.
Lincoln, NE 68512
Sponsoring Organization