*Direct Mail 101: Inspire and Persuade

Event Category 

Fundraising

Learn how to develop compelling printed fundraising appeals that will get opened, read, and responded to, i.e. donations! Copy, creative, utilization, stock, ink, and more are key components of successful donor appeals. But equally important is designing for and understanding the US Postal Service. Understanding postal guidelines, postage, list acquisition, delivery, and more will make sure your piece will be delivered on time, on budget and SEEN.

Please note, this session will be held at:

Hills Bank
490 W. Forevergreen Rd.
North Liberty, IA 52317

• Lunch served at 11:30 am
• Program Noon-1:00 pm

Presenters:

• Jillian Boardman, Healthcare Specialist, Palmer Nonprofit Communications
• Stan Guimont, Account Manager, Palmer Nonprofit Communications